Innovation Case Study: Igloo’s Yukon Cooler

Oct 05

Igloo Products Corp. launched the 50-quart Yukon cooler, retailing it for more than $300.  Guess what?  Not only did it sell at this premium price, “orders for the Yukon took off and tripled the expected production capacity”.  What a great example of earning a premium for functional added value that solved a previously unmet need in the market...

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Details Matter

Feb 13

To the person responsible for purchasing supplies for my company’s office building, did you pay any attention when deciding to save some money on toilet paper?  These kind of details matter to the people using your building every day. Now don’t get me wrong, I realize that toilet paper in an office building (or any other public building) is not top...

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