Innovation Case Study: Igloo’s Yukon Cooler
Oct 05
Igloo Products Corp. launched the 50-quart Yukon cooler, retailing it for more than $300. Guess what? Not only did it sell at this premium price, “orders for the Yukon took off and tripled the expected production capacity”. What a great example of earning a premium for functional added value that solved a previously unmet need in the market...
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